Social Media News Releases Explained

You've surely heard the term "social media news release" in all the buzz about the new, social Web, but what does it mean? A social media news release is just like a regular news release, except that it is also social media and Web two. optimized. In short, this type of news release encourages interactivity, is simply shared in the social Web, and contains a quantity of other Web two. elements.

Usually, these further elements involve:

* Multimedia items, such as downloadable images, PDF/DOC files, or audio/video files.
* A way for readers to comment straight on the news release content material.
* An apparent and straightforward way for readers to bookmark the news release in social bookmarking internet sites, or to share it via e mail.
* Technorati tags and links to goal-built del.icio.us pages.

If you or your business develop on-line or e mail press releases on a regular basis, you really should be utilizing social media news releases. Like everything else on the Web at this time, there is an expectation that content material will be interactive, simply shared, and will offer you sources to similar facts. If your news releases do not reside up to these expectations, your chances for main media coverage might possibly be hurt. It is pretty easy to generate your own social media releases, or you can use a service like PRWeb. And, considering that a social media news release is just a regular release with added elements, you do not want to alter your present format, just involve some further sections. These added elements involve:
Multimedia section: Right here you will offer you a quantity of downloadable items, such as PDF or Word documents, such as book excerpts, advanced critiques, white papers, brochures, and so on., and images, like author pictures, organization executive pictures, book cover art, organization logos. Also provide any relevant podcasts and video clips in this section.

Technorati tag section: Use this section to list links to Technorati pages that are tagged with a list of good essential terms relevant to your news release.

Social bookmarking section: In this section, provide links to any of your relevant goal-built del.icio.us pages. You could also provide links to relevant pages on Digg.com or any other social bookmarking and crowd-sourced news internet sites.

Sharing and commenting: In addition to the sections listed above, you really should also make it as straightforward as potential for your readers to share or bookmark your release in any quantity of methods. Permitting visitors to comment on your news release tends to make it actually interactive.

Social media section: If you do not have a social media newsroom to refer your readers to, you really should think of adding a section to your news release that lists where you have a presence in the social Web. Link to your profiles in locations like MySpace, Facebook, Squidoo, Twitter, Flickr, YouTube, and so on.

Generating your news releases applying a blogging platform like WordPress tends to make it straightforward to incorporate the further social media optimizing functions. Commenting is already built in, and there are a quantity of good plugins for adding Technorati tags to WordPress posts and for social bookmarking, among other functions.

Check out some social media news release examples right here:
http://owenegertonnewsroom.com/?p=54
http://www.shiftcomm.com/Web20Releases/6102008.html
http://www.puresoapboxnewsroom.com/?p=13
http://www.hiddenlandsofnodnewsroom.com/hiddenlandsofnod/?p=33