Print Information: HP Unveils Prooftag Technology for Authentic Artwork - Information - Internet marketing business Information

20th November 2009: A short time ago at Paris Image 2009, HP declared a new procedure enabling photographers and other artists to assign electronic tags to their original artwork. Engineered in conjunction with Prooftag, the application comprises a about three-portion style by which painters can digitally validate their authentic artwork through an adhesive 'datamatrix' on the artwork in opposition to an online database. In addition, the artist has an accompanying document for by themselves and their client, identically tagged. The procedure is aimed in opposition to counterfeit sellers, and represents a leap in 'art safety.'

To date, the advent of personal computer expertise has been to the detriment of criteria in artwork authenticity. On 17th November, Keith Dsouza of techie-buzz.com noted that theft of online photos is common. At the same exact time, website owners who give protection to their original artwork through watermarks are penalised in search rankings. They subsequently encounter the pick of gaining a more substantial audience and using their authentic artwork corrupted by anonymous online consumers, or getting overlooked entirely. Innovative remedies this kind of as that of Associated Press to watermark its news have verified ineffective.

HP's new application presents a measure of certainty to what freemanart.ca calls 'the very good artwork of authenticity.' Right until now verifying original artwork has been the get the job done of analysts, outfitted with experience of the painter's preferred paper supplier, and other biographical details. Furthermore, the present regulation indicates that, if an artwork is discovered to be faux when sale, the seller is not bound to remunerate the customer. And as Harbottle & Lewis observe, proving a seller's dishonest intent is really difficult. The ARTtrust application consequently supplies potential buyers peace of brain (however earning analysts redundant.)

The new ARTtrust expertise can be used by means of printers from HP's DesignJet Z Collection. It rewards not only inventive sorts, but any one for whom connoisseurship is very important: wine drinkers, jewellers and so forth. Last month, Christophe Bourguedieu was the to start with photographer to exhibit get the job done using the Prooftag procedure, however HP hopes it will achieve common credibility in the artwork neighborhood. Santi Moreri, the Vice-President of HP's Imaging and Printing Team, noted HP's endeavour to get the job done 'with artists to assistance them bring their get the job done to life' while '[preserving] creative integrity.'